the cleaning app that nudges, never nags.

what Nudge does

Nudge is an AI-powered cleaning coach for iOS. You tell it your energy level (1–5) and how much time you have. It gives you a cleaning plan that actually fits how you feel right now — not how you felt when you set up a schedule last month.

For people with ADHD, executive dysfunction, or anyone who gets overwhelmed by cleaning, Nudge removes two of the hardest parts: deciding what to do and breaking it into steps small enough to actually start.

who built it

Nudge is built by who understands firsthand what it's like to have executive dysfunction and stand in the doorway of a messy room not knowing where to begin. No VC funding, no team of fifty. Just a tool built because nothing else existed that combined AI planning with a gentler approach to task initiation.

why it exists

Many cleaning apps prioritize recurring schedules, reminders, and daily counters. Those patterns can be useful for maintenance, but may not fit someone whose main barrier is choosing and starting the first action.

Nudge was built on a different assumption: your capacity varies. Some days you have an hour. Some days you have five minutes and low energy. The app should adapt to you — not the other way around. Your home doesn't need to be perfect, just livable.

how the AI works

Nudge uses Claude (Anthropic's AI model) for three things:

  1. Daily plan generation — based on your stated energy level and time, the AI selects and sequences cleaning tasks appropriate to your capacity.
  2. Room scanning — point your camera at any room. The AI analyzes the image and produces a prioritized task list based on what it sees, ordered by visual impact and effort required.
  3. Task decomposition — say "clean the kitchen" and the AI breaks it into 5 concrete micro-steps you can actually check off.

Room photos are optional, sent to Claude by Anthropic to generate a plan, and not permanently stored by Nudge after generation. They are not used to train AI models.

key features

  • One tiny task at a time, sized to today's energy and time
  • Start Rescue: one physical step, read aloud, when you are frozen
  • Stuck on a task? Tell Mochi what's in the way. Things with no home go in a decide-later box
  • Panic Clean plans for when guests are close
  • Voice-guided sessions that keep going with your phone in your pocket
  • Clean with Mochi: quiet company while you tidy, with no camera and no chat
  • Scan My Mess: start from a room photo, or list what you see instead. Leave the app mid-clean and the list waits, and your win counts from the first thing you move
  • Not today: skip a task, snooze it, or park it on a later list
  • Repeats on certain days, every few weeks, or once a month, plus a "then, later" follow-up
  • Laundry, one load at a time: start it, move it, put it away, with a nudge at each step
  • Ask someone to take a task: send a Mochi postcard and see their answer on Home. They don't need the app
  • Routines you can run as they are, or keep your own copy
  • Declutter one thing at a time: keep, donate, sell or toss
  • Take a break: no nudges for a while, and your streak waits
  • Task breakdowns, rooms, and the 5-minute reset
  • Home-screen widgets and a lock-screen Live Activity while you clean
  • Mochi's Place: a companion cat's island of rooms that fills in with every finished task, a page for each room, and outfits Mochi earns as you show up

pricing

Nudge is a subscription for iPhone. You can try one tiny task before you choose a plan. Weekly is $2.99 with no free trial. Monthly is $6.99 and Annual is $49.99, and both include a 7-day free trial for eligible new subscribers, so nothing is charged before day 7. Cancel anytime in Apple ID settings.

platform

Designed for iPhone. Check the App Store compatibility list for supported devices.

Support: support@nudgeclean.app