the cleaning app that nudges, never nags.

what Nudge does

Nudge is an AI-powered cleaning coach for iOS. You tell it your energy level (1–5) and how much time you have. It gives you a cleaning plan that actually fits how you feel right now — not how you felt when you set up a schedule last month.

For people with ADHD, executive dysfunction, or anyone who gets overwhelmed by cleaning, Nudge removes two of the hardest parts: deciding what to do and breaking it into steps small enough to actually start.

who built it

Nudge is built by who understands firsthand what it's like to have executive dysfunction and stand in the doorway of a messy room not knowing where to begin. No VC funding, no team of fifty. Just a tool built because nothing else existed that combined AI planning with a gentler approach to task initiation.

why it exists

Many cleaning apps prioritize recurring schedules, reminders, and daily counters. Those patterns can be useful for maintenance, but may not fit someone whose main barrier is choosing and starting the first action.

Nudge was built on a different assumption: your capacity varies. Some days you have an hour. Some days you have five minutes and low energy. The app should adapt to you — not the other way around. Your home doesn't need to be perfect, just livable.

how the AI works

Nudge uses Claude (Anthropic's AI model) for three things:

  1. Daily plan generation — based on your stated energy level and time, the AI selects and sequences cleaning tasks appropriate to your capacity.
  2. Room scanning — point your camera at any room. The AI analyzes the image and produces a prioritized task list based on what it sees, ordered by visual impact and effort required.
  3. Task decomposition — say "clean the kitchen" and the AI breaks it into 5 concrete micro-steps you can actually check off.

Room photos are optional, sent to Claude by Anthropic to generate a plan, and not permanently stored by Nudge after generation. They are not used to train AI models.

key features

  • AI Daily Plans: energy-based cleaning plans that adapt to your capacity each day
  • Can't Start: one micro-task under 2 minutes to break the freeze when you can't start
  • Panic Clean Mode: speed-clean list for when guests arrive in 20 minutes
  • Scan My Mess: point camera at room, AI tells you where to start
  • Task Decomposition: breaks any big task into 5 checkable micro-steps
  • Momentum Score: tracks showing up, not perfection — "4 of 7 days" is a win
  • Weekly AI Reports: pattern insights like "you clean best on Tuesday mornings"

pricing

Free to download, with a free daily loop you can keep using: one task at a time plus three guided cleaning sessions a week. Premium unlocks Panic Clean, Scan My Mess, AI plans, task breakdowns, rooms, and Momentum, and costs $2.99/week with no free trial, $6.99/month with a 7-day trial for eligible new subscribers, or $49.99/year with a 7-day trial for eligible new subscribers.

platform

Designed for iPhone. Check the App Store compatibility list for supported devices.

Support: support@nudgeclean.app