privacy policy.

1. Who We Are

Nudge ("we", "our", "us") is an AI-powered cleaning coach app designed for people who find starting tasks difficult. Our app is operated as an independent product. If you have questions about this policy, contact us at support@nudgeclean.app.

2. Data We Collect

2.1 Account Data

When you create an account, we collect:

• Email address — used for authentication and account recovery
• Sign-in method — email/password, Apple Sign In, or Google Sign-In
• Display name — the name you choose for greetings and personalised in-app messages

We do not collect your phone number or any government ID.

2.2 Cleaning & Task Data

To power the AI coaching features, we store:

• Room names and types you create (e.g., "Kitchen", "Bedroom")
• Cleaning tasks and their completion status
• AI-generated cleaning plans associated with your sessions
• Session history (which tasks you completed and when)

2.3 Mood and Energy Data

Before each cleaning session, the app optionally asks for your current energy level (1–5 scale) and available time. This is used solely to personalise the AI's cleaning plan for that session. It is stored with your session record and is never sold or shared with third parties.

2.4 Room Photos (Scan Room Feature)

If you use the "Scan Room" feature, you may optionally submit a photo of your room. This photo is:

• Sent to our AI service (Claude by Anthropic) for analysis to generate a cleaning plan
• Not permanently stored on our servers after the plan is generated
• Never used for training AI models
• Never shared with third parties for any purpose other than generating your cleaning plan

Use of this feature is entirely optional.

2.5 Subscription & Purchase Data

Subscription management is handled by RevenueCat. We receive a subscriber identifier and subscription status (free/trial/premium). We do not process or store your payment card details. Apple or Google handles payment details through the App Store or Google Play, depending on your device.

2.6 Notification Preferences

If you turn on reminders, we store a push token for your device, your platform, and your reminder time and frequency preferences, including any pause you set. We use these only to send the reminders you asked for and to stop when you pause or turn them off. Delivery goes from our server through Expo's push service to Apple's APNs or Firebase Cloud Messaging, depending on your device. Turning notifications off in your device settings stops delivery, and deleting your account deletes the token.

2.7 Device & Usage Data

We use PostHog (analytics) and Sentry (error tracking) to understand how the app and website tools are used and to fix crashes. These collect product usage events, device and app information, approximate location derived from your IP address, fixed-choice answers to optional website-tool questions, Core Web Vitals, and crash reports. After you sign in, the app may attach your internal account identifier to PostHog and Sentry records so we can connect a problem to the affected account and provide support. The app does not send your email address to either service. Website session replay is disabled, and website-tool questions do not collect free-text answers.

2.8 Mochi's Place

Mochi's Place is the companion-cat feature. We store the name you give your cat and the state of your place (rooms painted, album pages and stickers earned and placed) in our database, linked to your account, so it syncs and survives a reinstall. Pictures and postcards of your place are composed on your device. They are saved to your photo library only when you tap save, and shared only through the iOS share sheet when you choose to. We do not upload them. Task postcard links ("ask someone to take it") work differently; see section 2.10.

2.9 Website Analytics and Advertising Measurement

This website uses PostHog to count page views, App Store button clicks, and Core Web Vitals. It stores its state in your browser's local storage rather than cookies, does not record sessions, and does not create a person profile for anonymous visitors.

We run paid ads on Meta. On the ad landing pages under nudgeclean.app/meta only, and only for visitors outside the EU, EEA, and UK who do not send a Do Not Track signal, we load the Meta Pixel to record a page view and an App Store button click together with the ad campaign token. No name, email address, or other personal detail is entered on those pages or sent to Meta. The rest of the site does not load the pixel.

The iPhone app (version 1.3.2 and later) includes the Meta SDK so we can measure which ads bring people to Nudge. On first use the app asks for App Tracking Transparency permission. If you allow tracking, your device's advertising identifier (IDFA) and a small set of app events (app open, trial started, subscription started or renewed) are shared with Meta for advertising measurement and to improve how our ads are delivered. If you decline, no advertising identifier is shared; Meta may still receive those app events without an identifier that can be linked to you across other companies' apps. You can change your choice at any time in iOS Settings → Privacy & Security → Tracking.

Purchase and trial events reach Meta in two ways: the Meta SDK inside the app, and RevenueCat's server-side connection to Meta's Conversions API, which forwards the same events (with an anonymous app identifier, and the advertising identifier only if you allowed tracking). Nothing about your rooms, tasks, photos, or Mochi's Place is ever sent to Meta. The app also lists Apple's SKAdNetwork identifiers so that Apple can report aggregate, privacy-preserving install and conversion counts to the ad network.

2.10 Task Postcards ("Ask Someone to Take It")

If you choose "ask someone to take it" on a task, we store a small postcard in our database, linked to your account: the task name, the room name, your cat's name, the name you show (if any) and an optional note of up to 140 characters. We create a private link to it, and you decide who gets that link through the iOS share sheet. Anyone who has the link can see that postcard on nudgeclean.app and tap one of three fixed answers (for example "on it"); the answer is stored with the postcard and shown to you in the app. The person who opens the link does not need an account, and we do not ask them for any personal information. The postcard page is hidden from search engines, and the link stops working after 7 days. Postcards are deleted when you delete your account.

3. How We Use Your Data

• To provide, personalise, and improve the Nudge app
• To generate AI-powered cleaning plans tailored to your energy and preferences
• To send you optional cleaning reminders (only if you enable notifications)
• To manage your subscription and premium access
• To diagnose crashes and fix bugs
• To understand aggregate usage patterns and improve the product
• To measure advertising, with your permission, as described in section 2.9

We do not sell your data and we do not build advertising profiles from what you do in the app. The only data used for advertising is the measurement described in section 2.9: which ad brought you here and whether you started a trial or subscription, shared with Meta with your advertising identifier only if you allowed tracking.

4. Third-Party Services

We share limited data with the following services, each of which has its own privacy policy:

• Supabase — database and authentication hosting (supabase.com)
• Anthropic (Claude) — AI plan generation; processes your room descriptions and optional photos (anthropic.com)
• RevenueCat — subscription management; also forwards trial and purchase events to Meta for ad measurement, as described in section 2.9 (revenuecat.com)
• Apple — App Store payment processing, sign-in, and push notification delivery on Apple devices
• Google — Google Play payment processing, Google Sign-In, and Firebase push notification infrastructure where configured
• PostHog — product analytics and Core Web Vitals; signed-in app records may include your internal account identifier, but not your email address (posthog.com)
• Sentry — crash reporting; signed-in app reports may include your internal account identifier, but not your email address (sentry.io)
• Expo — app build, over-the-air updates, and push notification delivery (expo.dev)
• Meta — advertising measurement: the Meta SDK in the iPhone app (subject to App Tracking Transparency), purchase and trial events forwarded by RevenueCat through Meta's Conversions API, and the ad measurement pixel on the website's /meta ad landing pages for visitors outside the EU/EEA/UK (meta.com)

5. Data Retention

We retain your data for as long as your account is active. If you delete your account:

• All your rooms, tasks, task postcards, and session history are permanently deleted
• Your email address and authentication record are removed
• Anonymised aggregate analytics data (with no link to your identity) may be retained

You can delete your account in the app or follow the instructions on our account deletion page. Deleting the app alone does not delete your account or cancel an active store subscription.

6. Children's Privacy

Nudge is not directed at children under 13 (or 16 in the EU). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

7. Your Rights

Depending on where you live, you may have rights including:

• Access — request a copy of the data we hold about you
• Correction — request correction of inaccurate data
• Deletion — request deletion of your account and data
• Portability — request an export of your data in a machine-readable format
• Object or restrict processing — contact us to exercise rights that apply where you live

To exercise any of these rights, email support@nudgeclean.app.

8. Security

We use industry-standard security measures including TLS encryption for all data in transit, row-level security in our database (Supabase RLS), and secure token storage on your device. No method of transmission over the internet is 100% secure, but we take reasonable steps to protect your information.

9. Changes to This Policy

We may update this policy occasionally. If we make material changes, we will notify you via email or an in-app notice before the changes take effect. The "Last updated" date at the top reflects the most recent revision.

10. Contact

Questions or concerns? Email us at support@nudgeclean.app.